家族連れをターゲットにした独自色で人気の大衆酒場チェーン店 : Kushikatsu Tanaka Kyoudou Ten

Kushikatsu Tanaka Kyodo Store @ Kyodo A branch of the popular Izakaya (Japanese-style bar) chain "Kushikatsu Tanaka" opened in May 2018 along the shopping street (Nong Boulevard) at the south exit of the station, a 2-minute walk from Kyodo Station on the Odakyu Line. "Kushikatsu Tanaka" is a chain restaurant that specializes in traditional Osaka's B-grade gourmet foods such as kushikatsu, saiboshi (smoked horse meat), and kasu udon, and has a large number of restaurants mainly in the Kanto area restaurant The first store was the Setagaya store in Tokyo, which opened in 2008, and currently has more than 270 restaurant stores nationwide, including directly managed stores and franchise stores. The founder, who was a salaryman for an automobile manufacturer, quit his job at the age of 27 to start the restaurant business, and after managing a shot bar in Shinsaibashi, Osaka, and Kyo Kaiseki in Omotesando, Tokyo, he opened a popular bar "Kushikatsu Tanaka" near Setagaya Station on the Tokyu Setagaya Line. Mr. Tanaka, the vice president of Kushikatsu Tanaka, who was a regular customer at Shinsaibashi's shot bar days and later became a business partner, recreated the taste of the kushikatsu restaurant in Nishinari, Osaka Prefecture, where his father often took him, based on the recipe for the "secret sauce" left by his late father. It seems that he started a popular bar business with kushikatsu as the main dish. While creating the atmosphere of a good old popular bar, we offer kushikatsu, which is a popular food in Osaka, in the price range of 100 yen ~ 200 yen per bottle. By creating a unique color such as children's services and pet welcome, it has been supported by a wide range of customers, including families and female customers. restaurant Since the kitchen is space-saving because the number of menus is limited, and it can be operated without a chef, the number of restaurant has doubled in just a few years since its founding. Not only in the Kanto area, which is unfamiliar with Osaka B-grade gourmet, but also in the Kansai area, the home of kushikatsu culture, the restaurant is expanding. "Kushikatsu Tanaka" itself is the second time in my life. The last time I went was about 6~7 years ago at the Hachioji store (closed in November 2020), and I knew that the number of restaurant was increasing one after another in Tokyo, but I didn't have a chance. On this day, I had a midday drink from around noon on a holiday. In Tokyo under the state of emergency, I thought that Izakaya (Japanese-style bar) would be vacant in the middle of the day, but about half of the seats were occupied, and there were many families with children on holidays. After visiting Kushikatsu Tanaka for the first time in a long time, I understood why the business is expanding so much. First of all, the training of the staff is very thorough. Not only is the customer service very exciting, but when you enter the restaurant, you will always be asked to confirm if it is your first time using "Kushikatsu Tanaka", and they will carefully explain how to pass through, explain the menu, and how to use seasonings. If the glass is empty, there is always a call to confirm an additional order for a drink. Even when serving kushikatsu, each time he properly explains which kushikatsu is which material. All of these are basic things in a restaurant, but when it gets busy, the staff's consciousness inevitably shifts to the operation and sometimes they neglect the time-consuming confirmation work, but I think they are thorough in not omitting these parts. The second reason is the incorporation of the family layer. There are menus where customers can "cook simple" dishes, such as self-service Takoyaki tabletop baking, potato salad served before mixing in a mortar, and Onigiri sets where you mix and hold the rice and ingredients yourself, and there are elements that small children can enjoy as a cooking experience. There is also a service called "Children's Rock-Paper-Scissors Drink" where children and staff play rock-paper-scissors, and if you win, you can get a free soft drink (only once when you come to the store). The fact that all seats have been non-smoking since 2018 is probably due to the fact that the target customer base is clearly aimed at families. The third reason is the "Chinchillo Highball" system, which is beneficial to both customers and stores. Roll two dice, and (1) if the roll is an odd roll→ the normal highball is free, (2) if the total number of rolls is even→ the normal highball is half price, and (3) if the total number of rolls is odd→ the order is doubled (mega highball). Even if you don't bother to calculate the probabilities and expected values, it's definitely a good deal if you drink more than two highballs. Compared to alcoholic beverages such as beer, Japan sake, and wine, which have a high cost ratio for the store, highballs and sours, which have a low cost ratio, are absolutely profitable if they are sold in a certain number even if they are served for free or at half price. If you are a group customer, you will be excited if you get a Zoro eye or an even number, and if you are a family customer, if you let your child roll the dice and get a Zoro roll, the child will be happy to be praised by their parents, so "Kushikatsu Tanaka" will remain as a good memory as a restaurant that my parents took me to when I was a child. In this area, the memory of Mr. Tanaka, the vice president, having his late father take him to a kushikatsu restaurant in Nishinari, Osaka, may have led to the idea of the business. After visiting Kushikatsu Tanaka for the first time in a long time, I was reminded of the reason why the popular chain restaurant has increased its restaurant in such a short period of time. After all, the important part of the restaurant industry is not just "delicious food".