鮮度管理と、商品開発力が凄すぎる！　純米酒とホヤ、どれだけ食べても飽きない組合せ。 : Hoya Ando Jummaisakaba Maboya

[Sendai City, Miyagi Prefecture] 2024/1/4 (Thu) Hoya specialty store located at the west exit of Sendai Station, across the street from AER. The place is... Exit the west exit of JR Sendai Station, go to the back right of the pedestrian deck, cross the street in front of the station, and go down to the sidewalk. It is located on the third floor of the Kikusui Building, opposite AER, with "Menya Masamune" on the first floor. A 4-minute walk from the west exit of Sendai Station. No parking. Closed on Mondays. With restaurant in various parts of the city, it is part of the Seafood Izakaya (Japanese-style bar) "Feimei" group. Miyagi's specialty hoya will be entertained with a free arrangement. On this day, it was a rare dinner with a senior who took care of me during my time in Sendai. Perhaps because of the opening day of the market, there were many restaurants that opened on January 5th, so it was difficult to find dinner on the 4th, but I was grateful that this restaurant was open. Although it was a slightly variable ball arrangement, the fact that the serinabe was on the menu and the fact that you can enjoy Hoya & Miyagi's Japan sake were the deciding factors and made a reservation in advance. There are about 8 seats at the L-shaped counter and 5~6 tables × 4 people. There is also a private room for 10 people. All seats are non-smoking. It's not overly noisy, and it feels like it can be used for adult drinking parties. People who visited without a reservation were refused, so it is safer to make a reservation and visit. Here are some of the menus... 〔Sashimi, etc.〕Live hoya sashimi, hoya vinegar, hoya kelp tightening, hoya potato hoya salty, hoya namerou, hoya sanzuke, hoya yukke, hoya kimchi Steamed hoya, smoked hoya, hoya confit, hoya pate, maboya salad 〔Pottery〕 Hoya teki skewers, roasted hoya miso pickles, broiled hoya tongue, hoya teppan Steak Hoya miso cheese grilled, hoya Gyoza / Dumpling, Mini Hoya Pizza [Stir-fry] Hoya Ajillo, Hoya Karaage, Hoya Katsu, Hoya Potato, Garlic Hoya Kamameshi (rice cooked in a pot), Hoya Seri Nabe, Hoya Yukke Bowl, Hoya Mixed Soba, Hoya Peperone [Oyster] Ishinomaki Raw Oyster, Grilled Oyster, Oyster Ajillo, Oyster Fried, Oyster Peperone [Other] Vegetable Spring Rolls, Oyakata's pickles, oni kinka mackerel, Sendai beef Steak The "hot pot" that I was looking forward to from the time of reservation was too early in the New Year, and the market was not operating, so unfortunately it was impossible ... ------------------------------------------------ ■ Junmai sake Japan sake is self-service. A mechanism that pours 100 ml at a time. There was also an all-you-can-drink (90 minutes ¥2178), but this time it was an adult drinking party, so I took my time and took it one drink at a time. ◎ Kurihara City, Kananoi Sake Brewery "Wataya" Special Junmai A brewery that aims to be a "food sake" that goes beyond mid-meal sake. ◎ Kawasaki Town, Shinzawa Brewery "Hakurakusei" Special Junmai (¥ 638) * 10% including tax This is a sake brewery that aims to be the "ultimate sake during meals". It's similar to a cotton shop! ◎ Kesennuma City, Kakusei "Suigetsuki" monogram (¥748) I chose it because the label design was impressive. 　Kura no Hana is used for koji rice, and 5 million stones and Miyama Nishiki are used for kakemai. ------------------------------------------------ ■ Hoya cuisine ◎ Otoshi (¥550) Motsuni with hoya!　Suddenly, he attacks with a change ball. 　The texture of hormones and the texture of hoya. 　It's interesting because they have something in common. ◎ Live hoya sashimi (¥ 880) Freshly caught hoya at 7 a.m. on the day of the event, sent directly from Ogatsu, Ishinomaki City, without freezing. 　The freshness is good, so there is no strange bitterness. 　It also feeds on unusual parts such as the belly button and beak. 　It is a part that would be thrown away in a normal restaurant, but it is said that it can be eaten by carefully treating it. ◎ Hoya Lick (¥ 440) The flavor of the carved hoya and the seasoning that advances the sake are irresistible! 　You can also feel the kelp-like flavor. ◎ Hoya Hoya Hoya Egg (¥ 550) A dish with flavored balls in the cut hoya. 　Of all the dishes I received this time, it was the most richly seasoned. 　Thanks to the soy sauce sauce with kelp broth, the sake goes on! ◎ Hoya miso pickled broiled (¥660) This is an unmistakable seasoning. It's bound to be delicious... 　There is no dullness, and you can have as many as you want. ◎ Hoya fried chicken (¥880) Surprisingly fast to serve! 　The round shape is cute, and you can feel fun even before you eat it. 　With the flavor of sweet and spicy fried chicken powder, you will notice the charm of hoya from a new angle. 　It has a good texture and can be added with mayonnaise. -------------------------------------------------- ■ Fried oysters (¥880) In addition to hoya, there is also a lineup of Miyagi's famous Oyster dishes. This is a familiar and stable taste. You can taste the plump milky taste. -------------------------------------------------- Drink and eat for two people about 5000~6000 yen. You can use a credit card for payment. I feel like I've taken the usual year's worth of hoya or more (laughs) It's the first time in my life that I've eaten so much hoya, but I didn't get tired of it at all until the end, and everything was delicious. A business format that is only possible when it is accompanied by the freshness management of hoya, which is the basis of everything, and the extraordinary product development capabilities. If you are looking for a unique Izakaya (Japanese-style bar), I would recommend this restaurant.